In 1961, Mr. Antônio Zaia, father of the current partners Hélio, Ângelo and Celso, left the countryside for the city with a dream: to improve their life. The family bought a rice processing machine and together, father and children, they did all the work, from purchasing the rice from the crop and transporting it to processing it and packing it in 50kg/110Lbs bags. Driven by the permanent search for quality and by always paying attention to progress, they printed the Solito brand along with the modernization of packaging when they left behind the traditional paper packages for rice and started having it potted. Even during times of crisis in rice production, the company continued to persevere and worked hard for progress. And the result of so much dedication was reflected in a continuous growth, so great that in 1997 a new headquarters was opened, even bigger and better structured, placed in the industrial district of the city.
In the strategic sense of organizing communication for a better perception of the company as a food brand, in 2003 the company’s name was changed from CAFEEIRA BRASILIA LTDA to BRASÍLIA ALIMENTOS LTDA.
With the same reliability achieved in rice production, in 2007 beans arrived at the table of the consumers in a superior quality, due to the strict process they undergo for quality control.
In 2008 began the commercialization of rice flour, which can be used as a main ingredient, as a coadjuvant or as a vehicle for many types of food.
And again, with a commitment to quality and to the tradition of this company, in 2011 the commercialization of sugar began.
As a result of a new market positioning strategy, in 2016 the company decided to adopt the corporate brand Solito Alimentos.
Over the years, the company has been growing and developing itself, and nowadays, with 60 years of history, Solito Alimentos is considered one of the largest food companies in the State of São Paulo.